In 1994, Arnott's cast a pre-fame Cate Blanchett in a television commercial as a woman who asks for 'a packet of Tim Tams that never runs out' from a wish-granting genie. In 2017, an additional flavour, dark chocolate-mint, was produced for the American market it was only sold there. In the United States, the original, dark chocolate, and caramel varieties are available for sale. In October 2016 they added a mango variety to the range, and in February 2017 they launched four new flavours-chocolate mint, salted caramel and vanilla, coconut and lychee, and black forest-in partnership with Gelato Messina. Īrnott's introduced toffee apple and pineapple flavours to the market in June 2016. Arnott's told media in May 2016 that sales of the Tim Tam mocktail range had not met their expectations. A limited edition 'mocktail' Tim Tam range was launched in February 2016 with piña colada, espresso martini and strawberry champagne variants. In October 2015, Arnott's launched Tim Tam Choc Banana. ĭuring the Valentine's Day period of 2015, Arnott's launched Choc Raspberry and Coconut Cream flavours, again collaborating with Zumbo. Arnott's was awarded a CHOICE 'Shonky award' for the offering, which did not contain peanuts (paprika was used as a flavour substitute) and included two fewer biscuits than the original variety Tim Tam packet. Also in July 2014, Arnott's launched peanut butter-flavoured Tim Tams. Red Velvet was the fourth Zumbo Tim Tam creation, launched in July 2014. Point of sale displays featured Zumbo pink in contrast to traditional chocolate brown Tim Tam brand colours. In February 2014, Arnott's launched a limited edition range of three new Tim Tam flavours created by Australian dessert chef Adriano Zumbo: salted caramel, choc brownie and raspberry white choc.

In 2011, a cheese flavoured variety of Tim Tam was developed for the Indonesian market, where they are manufactured by Halo Arnotts. An Arnott's spokesperson observed that a customer 'would need to consume your body weight of biscuits every hour to reach a blood-alcohol content of. The Australian Drug Foundation suggested selling the biscuits in supermarkets was 'potentially dangerous' by 'normalising' the taste of alcohol for children. In 2004, Arnott's caused a controversy when they released limited edition Tim Tam Tia Maria and Kahlua Mint Slice varieties, flavoured with the popular alcoholic liqueurs. Varieties include double coat, dark chocolate, white chocolate, caramel, dark chocolate mint, honeycomb and choc orange. Since the 2000s Arnott's has released many different varieties of the product, some as limited edition runs. Two flavours for the South East Asian market, choco chocolate and choco cappuccino, sold in Indonesia Tim Tams are still 'Made in Australia' and packaging in the US bears the slogan 'Australia's Favorite Cookie' ('cookie' being the American word for biscuit). Pepperidge Farm, a sister company of Arnott's, began importing the Tim Tam to the United States in 2008. They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse, Tim Tam, was perfect for a planned new line of biscuits.

While traveling in Britain, he found the Penguin biscuit and decided to try to 'make a better one'. During 1958 he took a world trip looking for inspiration for new products. It consists of two malted biscuits separated by a light hardĬhocolate cream filling and coated in a thin layer of textured chocolate. Tim Tam is a brand of chocolate biscuit introduced by the Australian biscuit company Arnott's in 1964.

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